Some call it the elevator pitch. Some call it the personal introduction. At Silver Bullet Selling we call it the Credibility Statement. No matter what you call it, when it’s done well it establishes credibility …
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“In every client file there are a dozens of referral phone calls to be made.” — G.A. Bartick
According to BNET, the popular online resource for business executives, a referral is 15 times more likely to do business with you than a cold prospect. With odds like that it’s no wonder top-performing Sales Professionals commit much of their new business activities to asking for, contacting, and following-up on referrals.
The way we ask for referrals will have a huge impact on the number and the quality of the referrals we get. Ideally, we want the person we are requesting the referral from to think of people who would be interested in working with you and your company.
When asking for referrals from current buyers, top performers use the Silver Bullet Selling 4-Step generating referral process:
Step 1 – Thank the buyer for their business
Step 2 – Describe your ideal referral
Step 3 – Point out places where the buyer may interact with the ideal referral
Step 4 – Ask for an introduction
Had a great weekend with the kids at the beach. In the OC today working with CPS. They are executing the fundamentals to a T! #
In Miami working with C.H. Robinson a Fortune 300 company. #
Just finished speaking at the Agricultural Lending Institue. Spoke to the 1st year students. At SJ Airport on way to Denver. #
Early Sat morning. Trying to get out ahead of the week. Fresno on Monday, Denver Tue-Wed, Miami Thur-Fri. Please no flight delays! #
In Denver. Full day of training bankers on the …
Early Sat morning. Trying to get out ahead of the week. Fresno on Monday, Denver Tue-Wed, Miami Thur-Fri. Please no flight delays! #
In Denver. Full day of training bankers on the …
It has been a while since I last posted. Lots of good stuff going on in the OutSell World! Clients are booking deals! #
Back home in office. Concalls and writing today. Do you know the number of languages spoke in the world? 6,700! And I can hardly speak 1 #
The Pay Day Pod Cast is at …
In NY Office. Doing some pre-call planning before we write 3 classes. Heading back to left coast tonight. #
Just sitting at my computer looking for things to do besides writing the speech I …
In the office working on a proposal. Out all week. LA then NYC. Beautiful Sunday, tough to be inside, but duty calls. #
TGIF. It seems to be opeing up a bit …
Doing some yard work, then swim with kidz. Mid 80’s in SD. Then to office at about 3. #
Been on phone coaching since 6am. Ear is going to fall off. Leaving sunny San …
Just was to Key Note the American Bankers Assoication convention in San Antonio. Its Friday and rainy in San Diego. Doing some marketing! #
Hey my publisher just called, they are going to translate our …